Summary In this episode, host we interview John Alwinson, a regional sales manager at Boston Scientific and author of the book 'Relentless Sales.' John is a guy who led a successful career in sales and also brings his faith as a key role of what he does and who he is. We go through alot in this episode - the importance of being genuine and authentic in sales, the role of mentors and identity in the sales process, and the influence of John's father, who was a pastor, on his sales skills. Jon discusses the importance of bringing faith into business and creating an environment where people can be their genuine selves. He shares a personal story about gathering people in his neighborhood and building community. Enjoy the episode! Chapters 00:00 Introduction and Background 02:03 The Meaning of 'Sell by Being Human' 03:00 Chapter 1: Mentors and Identity 04:19 The Influence of John's Father 06:18 The Skills of a Pastor in Sales 08:32 Early Sales Experiences and Lessons Learned 12:05 Advice for Younger Self and Overcoming Fear 14:06 The Concept of Relentlessness 15:01 Dealing with Fear in Sales 19:16 Selling Without Fear and Pre-Call Planning 20:37 Writing 'Relentless Sales' 21:53 The Power of Encouragement 22:40 Believing in Yourself 23:23 Key Skills in Sales 24:30 The Importance of a Sales Process 25:31 Curiosity and Asking Good Questions 26:53 Mental Toughness and Relentlessness 27:16 The Role of Faith 28:36 Living from Your Identity 29:49 Blending Sales, Mentality, and Faith 30:21 The Power of Connection 32:24 Bringing Faith into Business 33:40 Finding Inspiration from Church 34:41 Talking About Faith in Business 36:25 Being Genuine and Authentic 37:20 Being Your Genuine Self 38:19 Gathering People and Building Community 41:36 Being a Hype Man for Others 42:29 Where to Find John Alwinson