Strategic Storytelling blends together the magic of storytelling with practical strategies for copywriting and marketing, especially creating content, branding, and planning. Forget about movies, bedtime stories, and fairy tales: Cathy Goodwin, an online strategist and published author, show you how business storytelling will directly impact your bottom line. No fairy godmothers allowed!
Calling yourself a "healer" brings special challenges in marketing.
And in some ways, everyone is a healer. We all pay money to relieve our pain.
But when you call yourself a healer, people get confused. Just what do you do, anyway? You might be a reiki practitioner, EFT practitioner, a...
Published 05/02/24
Have you ever told a story -- a brilliant story! -- and your audience just looked at you blankly? They just didn't get it. Or they couldn't relate: they couldn't put themselves into the story.
Stories succeed when people put themselves in the picture. They're in the airplane seat. They're in...
Published 04/25/24