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Cathy Goodwin, Ph.D.
Strategic Storytelling
Strategic Storytelling blends together the magic of storytelling with practical strategies for copywriting and marketing, especially creating content, branding, and planning. Forget about movies, bedtime stories, and fairy tales: Cathy Goodwin, an online strategist and published author, show you how business storytelling will directly impact your bottom line. No fairy godmothers allowed!
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Ratings & Reviews
5.0 stars from 6 ratings
Useful, and insightful
Love this podcast. Cathy has spent years honing her craft and that experience shines through here. I appreciate the length of the episodes (not too long) the sharp focus (no rambling, or drifting between points) and that I can act on the key take-aways every time. Definitely worth a listen if...Read full review »
jonhilt via Apple Podcasts · Great Britain · 12/09/22
Everyone talks about story telling in business, but few people provide such actionable tips. Well worth a listen!
Cindy Bidar via Apple Podcasts · United States of America · 07/04/21
Recent Episodes
Calling yourself a "healer" brings special challenges in marketing.  And in some ways, everyone is a healer. We all pay money to relieve our pain. But when you call yourself a healer, people get confused. Just what do you do, anyway? You might be a reiki practitioner, EFT practitioner, a...
Published 05/02/24
Published 05/02/24
Have you ever told a story -- a brilliant story! -- and your audience just looked at you blankly? They just didn't get it. Or they couldn't relate: they couldn't put themselves into the story.  Stories succeed when people put themselves in the picture. They're in the airplane seat. They're in...
Published 04/25/24
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