Rachel runs marketing at Equitas and her own fashion brand, Ivy Haven. We explore the similarities and differences! This is the final episode in the 2024 Black History Month mini series. In this episode we discuss: Setting the ambition for a DEI in NI event Celebrating small wins SaaS marketing for a start up Positioning the right message to the right customer Talking to customers Not copying your competitors Similarities between running a B2C fashion brand and marketing a B2B SaaS brand A full transcript and show notes can be found on the ep homepage.