We break down how to charge higher rates based on the value you create rather than just time and materials. The conversation covers real examples of value-based pricing and pricing strategy, including how to qualify clients, set price anchors, and identify which projects are worth taking on. Throughout part one, we explore why most freelancers and agencies default to commodity pricing and how to shift away from it.We discuss the importance of expertise in value-based pricing and when to walk ...

We explore Matt's newly remodeled studio space, which serves as a backdrop for a deeper discussion about authenticity in creative work and spaces. Through examining the contrast between Matt's structured professional background and his maximalist studio design, we delve into how personal spaces can reflect our true selves rather than external expectations.We also reflect on the era of "hustle culture", entrepreneurship, and content creation, examining how these movements influenced so many pe...

After an hour of discussion, we realized the recorder wasn't on. We regrouped and continued...We explored how pressure, despite its challenges, can drive personal growth when embraced. This led to a broader conversation about human connections that transcend age and cultural boundaries. We discussed how engaging in substantive conversations about life, art, and shared experiences can bridge generational gaps.Our talk shifted to the complexities of modern media consumption, from the appeal of ...

We explore the changing nature of shared cultural experiences, from the era of must-see TV to today's fragmented media landscape. This led us to ponder the value of communal viewing experiences and how streaming platforms might evolve to foster more connection.We then dove into a fascinating discussion on design, art, and the objects that surround us. Inspired by Bruno Munari's book "Design as Art," we contemplated the intersection of form and function, the concept of "quintessence" in everyd...

In this episode, we explore the crucial distinction between thinking about creating and actually doing the work. We discuss how overthinking and comparison can lead to creative paralysis, while action often leads to progress and self-discovery. The conversation delves into personal experiences of balancing artistic aspirations with financial realities, and how the pressure to achieve "greatness" can sometimes hinder genuine creative expression.We reflect on the value of introspection in the c...

In this episode, we explored the joys and challenges of using "s****y" or outdated tools in creative work. We discussed how embracing less efficient methods and older technologies, from film cameras to typewriters to VHS tapes, can lead to unique results and greater artistic fulfillment, even if the process is slower. While recognizing that digital tools offer speed and precision, we argued that working with constraints and imperfections can spark new ideas and help us develop our own creativ...

In this episode, we explore the process of navigating significant life changes, especially those that come from diving deeper into new creative passions. We discuss the internal and external chaos that often accompanies such shifts, reflecting on how these changes have disrupted our usual ways of working and living. As we consider the challenges of balancing old routines with new interests, we share thoughts on the push and pull between staying productive and embracing a more open, experiment...

In this episode, we dive into a range of topics, starting with a personal story from Matt about his experience photographing a friend’s courthouse wedding and the frustrations he encountered. This leads us into a broader discussion about authenticity in creative work, focusing on the evolution of YouTube from its early days to the present. We explore how people attempt to balance originality with the pressure to follow trends, emphasizing the importance of staying true to one’s "vision" and t...

We discuss the emotional connections and experiences tied to the tools we use, particularly in photography and other creative fields. We examine the difference between authentic craftsmanship and brands that capitalize on their reputation, using examples like Leica cameras and Rolex watches. We also touch on the challenges of maintaining artistic integrity in a commercial world.We highlight the importance of loving the tools we use and the experiences they create, whether it’s a vintage typew...

In this episode, we delve into the impact of modern technology on creativity. We discuss how the evolution of media consumption, from radio and TV to the internet, has changed the way people engage with music, art, and culture. We reflect on the loss of boredom as a creative catalyst, noting that constant access to information and technology may be stifling originality.Our discussion turns to the dangers of over-relying on AI tools like ChatGPT for creative processes. We emphasize the importa...

In this episode, we explore the complex relationship between nostalgia and modern entertainment. We discuss how nostalgia is often used as a commercial tool and why it sometimes fails to resonate deeply with audiences. We also examine the success of nostalgia-driven movies and their impact on the entertainment industry.Our conversation delves into personal experiences with nostalgic media, highlighting how certain films and series can evoke powerful emotions and memories. We share our thought...

We discuss the complex emotions and motivations behind creating and sharing artistic work in the digital age. We grapple with the duality of making art for oneself versus seeking validation and approval from others, especially in the context of online platforms like YouTube. The conversation touches on the allure of views, the ego boost of popularity, and the manipulative aspects of digital spaces that can distort an artist's intentions.We also discuss the importance of staying true to one's ...

We discuss the transition from the darkroom to the solitary digital age, and the tactile joy of film development as a refuge from a tech-dominated world. We examine storytelling, the pursuit of truth, and the artist's influence on society in a post-truth era.This conversation reflects nearly a year of introspective dialogues, as we consider the paradox of using technology for creativity while critiquing its cultural impact, guided by Neil Postman's "Technopoly." We navigate the balance betwee...

In this episode, we share a couple of stories from our lives that prompt a discussion about the broader implications of curation and the art of curating.This lasts for all of 3 minutes before we find ourselves caught up in a long-winded discussion about editing and the intricacies that go along with it. We delve into the art of editing, the importance of reflection, and the roles of editors and gatekeepers. Throughout the discussion, we emphasize the importance of editing in refining cre...

Our latest episode explores the differences between podcasts and YouTube videos, focusing on content ownership, artistic integrity, and creating authentic work that resonates with the audience.As we've embraced online media, the absence of traditional gatekeepers has sparked a debate about whether the democratization of creativity enhances or dilutes the artistic landscape. We share our experiences, discussing the balance between feedback, self-assessment, and authenticity in a content-satura...

Join us as we discuss staying true to your creative roots while figuring out how or better if it's worth it to "play the game" on algorithmically driven platforms. We're also taking a hard look at our own podcast, asking if what we're making lines up with what we believe in. We're sharing stories that show the difference between how things look from the outside vs what's really happening, and thinking over the stuff that goes into making content that resonates with people.  This episode is...

This discussion explores how consistent effort in creative projects can yield substantial outcomes, drawing parallels to Warren Buffett's wealth-building investment methods. It underlines the significance of simplicity and regularity in reaching long-term objectives. The conversation moves into the hurdles of procrastination and self-sabotage, recognizing that grand ideas often act as diversions from necessary hard work. It delves into the notion that realistic goals and a down-to-earth...

In this episode, we delve into the unique fusion of musical styles between artists like John Mayer and the Grateful Dead. The discussion broadens to examine how technology has revolutionized our ability to learn and share captivating stories, such as the tale of Jesse James's gold, and probes into the reasons why individuals feel compelled to share their creative outputs. The conversation shifts to the influence of personal challenges on creativity, prompting a debate over the motives behind...

Have you ever felt an urge to just drop out? Break away from the norm and live on your own terms? This episode explores that feeling, drawing from the film "The Arrangement" and the documentary "Alone in the Wilderness." We discuss midlife crises, searching for meaning, and the value of making things by hand. It's about questioning if we're truly living our own lives or just following someone else's plan. We also examine how documentaries balance truth and the filmmaker's perspective,...

Have you ever poured your heart into a diary, feeling the catharsis as your pen dances across the page? That's the raw authenticity we've embraced in our latest creative pursuits, and it's what we're unpacking in today's episode. Join us in a reflection on the art of content creation, where we divulge how shifting from structured arguments to heartfelt expression reshaped Matthew’s YouTube videos. It's a revelation that not only deepened his work but forged a more profound connection with his...

Whether it's geeking out over a treasure trove of classic cameras or tackling the gnarly beast of authenticity in a world craving the real deal, we've got stories to stir both heart and humor. Pausing for a moment, we delve into the Rick Rubin podcast's wisdom, which stirs a profound dialogue on staying true to our artistic roots, even as the audience's eyes multiply. Navigating the choppy waters of expectations and anxiety, we pull back the curtain on the inner turmoil that often...

In this episode, we look at the intricate balance between the technical aspects and emotional resonance in creative works. We discuss how an excessive focus on technical details can sometimes overshadow the emotional connection, which is essential for a meaningful audience experience. We discuss how a preoccupation with technical perfection can lead to a disregard for the narrative and emotional truth of a piece. Furthermore, we also share experiences that explore how different people can...

We examine the abundance of ideas sprouting from unexpected places. With insights gleaned from personal endeavors, we try to peel back the layers of the creative process, shining a light on the forces of ego, surrender, and the art of collaboration that propel our work forward. Throughout this exploration, we emphasize the significance of capturing every thought, acknowledging that brilliance often lies within the most unassuming ideas. As we round out our discussion, the dance between...

We're not just here to share our journey, we're also on a mission. We aim to build a community of like-minded individuals, a space where authentic conversations spark creativity and inspiration. Our dialogues energize us, and we want to pass that energy onto you, our listeners. The podcast serves as a platform to document our thoughts and inspire others with them. So, let's navigate this exciting path of creating, sharing, and growing together. In the realm of creativity, we're constantly...