A muffin company wants to make more money.It's hard to increase their current customers weekly muffin intake - so they need add some new ones.To flip muffin fans who aren't choosing theirs, they need to tell them about their company or muffins that will get them to try one.And tell them in a way...

I’ve just finished watching ‘Coco Chanel Unbuttoned’.Not only did I discover Coco wasn’t her real name (Gabrielle), I discovered her philosophy.Pre-Coco, high end fashion used the finest, most expensive materials, like silk, lace and satin – a visual display of one’s wealth.Coco chose instead,...

Carling's 'Dambusters'.Fallon McElligott's Lee Jeans.BMW's 'Birth of A Notion'.Saatchi's Dunlop'.Webster's Hofmeister Bear.Lowe's Heineken.June Whitfield's Birds Eye.Hegarty's 'Levi's Russia'.Alka Seltzer's 'Lifeboat'.Etc,Etc,Etc.