In this episode of Stuff Interior Designers Need to Know we enjoy a masterclass on marketing strategies for interior designers with Robyn White of RDW Design Studio, a website design firm dedicated to Interior Designers. She may have come to the industry thanks to an embarrassing addiction to HGTV but she's since learned exactly what it actually takes to be a professional interior designer offering luxury services to exacting clients, and loves helping designers not...

In this episode of Stuff Interior Designers Need to Know I sit down with Kamala Nair, CEO of Kamala Nair, Inc, a copywriting firm dedicated to Interior Designers, to help us understand when - and how - to work with a professional copywriter. Having worked for Elle Decor Magazine as a content writer, and West Elm as a copy writer, she's got behind-the-scenes knowledge on what it takes to reach the luxury client and tell the unique story of your designs. This episode is a must-liste...

In this episode of Stuff Interior Designers Need to Know I sit down with Natalie Spears, CEO of Vintage Grey, a bookkeeping firm dedicated to Interior Designers, to reveal the bookkeeping essentials every designer needs. From the often-ignored legal pitfalls of co-mingling funds (it’s not just a bookkeeping nightmare!) to those dreaded credit card processing fees (and why avoiding them might actually cost you clients) Natalie shares priceless advice about what interior designers n...

Hey interior designers! We’re living in an exciting era, watching AI technology unfold before our eyes. Of course, just like when the printing press, the telephone, or even TV emerged, people are scared AI is going end life as we know it. Are they right? Is AI going to take our interior design jobs? 🔍 In this episode, we explore:Why AI isn't as threatening to interior designers as it seems.The current limitations of AI in design, from wonky fingers to impractical build concepts.The irrep...

In this episode of Stuff Interior Designers Need to Know we talk about the fundamentals of building in interior design website. Whether your DIYing your first site, or finally investing in a professional website designer develop, this episode will give a roadmap that decomplicates the ecosystem of your site and turns it into a conversion machine! In 17 short minutes we'll cover:Function First: Prioritize functionality over aesthetics when designing your website, just as you would when designi...

In this first episode, host Rebecca West introduces the heart and soul of the Stuff Interior Designers Need to Know podcast. With over 17 years of residential interior design experience, Rebecca shares her mission to help designers, especially those new to the industry or transitioning from other careers, gain the respect and success they deserve. Whether you're a solo designer or leading a team, this podcast will offer valuable insights on everything from business strategy and client communi...

In this episode of "Stuff Interior Designers Need to Know" we ask the crucial interior design communication question: Should you call, text, or email your client? Want to level up your skills in the art of effective communication in residential interior design projects?  Discover why choosing the right communication method can be the difference between project success and failure. It affects everything, from managing client expectations to empowering confident design decisions.Learn when to...

In this episode  we look at why it's important to include elevations in your residential interior design documents, and how elevations are crucial for ensuring project success. From precise installations to clear communication with contractors, elevations play a pivotal role in bringing your design vision to life. Tune in to learn how to incorporate elevations effectively, streamline your process, and enhance the value of your professional design services. If you're ready to elevate your...

In this episode of "Stuff Interior Designers Need to Know" we look at the terrible state of many interior design service packages. Are your services leaving clients underwhelmed, akin to ordering off a fast-food menu? Your interior design services should align with the talent, experience, and value you bring to your interior design clients -  unforgettable client experiences and remarkable results shouldn't be sold like cheap dollar-menu tacos. In a sea of discount design and HGTV-inspired...

Let's talk about Conversion Rates! What are they, what should yours be, and how are they related to crafting a perfect onboarding process for your interior design business? In this episode I start with the basics of conversion rates  then get into the nitty-gritty details of optimizing your client onboarding journey. Whether you're a seasoned designer or just starting your business journey, this episode offers valuable nuggets of wisdom to elevate your game. Learn how to decipher conversion...