2018 seemed to go past pretty quickly actually, and here we are right at the end, about to launch into 2019, so I thought I'd put down a few things that if I was stood in front of my team talking about what we should watch out for in 2019, these are the eight things that I think are quite important and what we should be focusing on. 1. Narratives Trump Data Number one is about narratives always trumping data, and no pun intended there, but it's pretty much at the forefront of...

    The death of digital. Maybe that's overstating it just a little bit, but there's been a lot of chatter out there over the last few weeks on social media mainly around Mindshare's forecast for 2019's spends, and that chatter has been around digital reaching maturity. I think the first thing that we really should talk about is the word "digital" because I think, if we're talking about online, we should use the word "online" because that's really what it is, because digital can include...

One of the reasons that I started this podcast was that it was becoming really obvious that there was a tribal thing happening in marketing, where you've got one side pitching against the other. You have guys who are standing up for all traditional marketing and pitching it against digital marketing, or online, and vice versa. There's guys like Mr Ritson and Gary V who seem to ... well, certainly, they don't seem to agree. I think sometimes we let those who shout the loudest set the...

So, how can the High Street compete with online? Recently, Mike Ashley, owner of Sports Direct and House of Fraser said that stores that have more than 20% of sales online should get taxed at 20% extra. Now other than being what I think is a completely ridiculous statement, to try and regulate something which is innovation, what can the High Street do to try and compete with online? Actually, I think the answer is really simple. They can't do anything. And neither should they. Because...

Subline Performance Marketing Podcast Episode 1: Know when to say no. If you run an agency, let me ask you a simple question, how many deals have you walked away from in the last 12 months? Because if you haven't, and procurement has said you'll match this price and you'll get the deal, then the chances are that you're gonna be looking at a PPC side to your business that isn't producing the profit that it should. That doesn't do justice to the industry at all. We end up with agencies...