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Robbie Kellman Baxter
Subscription Stories
True Tales from the Trenches
Subscription models are crazy powerful. Savvy small companies can easily deploy them to knock huge Goliaths off kilter. We’ve seen it in entertainment, software, hardware, news, retail, hospitality—the list goes on. In her podcast series, Robbie Kellman Baxter interviews the leaders of this revolution about how they’re using subscription pricing and membership models to redefine the biggest industries and generate predictable recurring revenue along the way.
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Ratings & Reviews
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5.0 stars from 125 ratings
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“So far it is exactly as advertised - real-world stories from people whose business is subscriptions. I’m finding it useful.”
Actiondank via Apple Podcasts ·
Great Britain ·
03/17/24
So good I listen to them again and again
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“RBK’s podcasts are relevant, to the point, clear and easy to listen to. RBK doesn’t waste time with chatter and idle talk and gets straight into what is important and so covers a lot of material in each podcast. Every podcast has something in it for everyone, even if just small reminders....”Read full review »
FeedXL via Apple Podcasts ·
New Zealand ·
03/04/24
“While I’m biased, I also value my time. And Robbie continues to be a worthy investment of it. She’s practical and ensures every one of her guests offers concrete insights that you can actually use.
My only knock is that I listen to podcasts when I’m driving, walking, or cooking dinner and...”Read full review »
Gina Bianchini via Apple Podcasts ·
United States of America ·
11/30/23
Recent Episodes
One of the great mysteries for me is why so many otherwise sophisticated companies don’t focus on involuntary churn. Also known as passive churn or accidental churn, involuntary churn happens when a payment issue raises a flag that causes a merchant to cancel a customer’s subscription. In 70% of...
Published 04/24/24
Published 04/24/24
Loyalty programs seem to be at a crossroads. Industries including hospitality, financial services, and retail are going beyond the points-based programs we're so familiar with and exploring more personalized, emotionally engaging programs. Some, like CVS, Inspirato, and of course Amazon with...
Published 03/20/24
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