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Robbie Kellman Baxter
Subscription Stories
True Tales from the Trenches
Subscription models are crazy powerful. Savvy small companies can easily deploy them to knock huge Goliaths off kilter. We’ve seen it in entertainment, software, hardware, news, retail, hospitality—the list goes on. In her podcast series, Robbie Kellman Baxter interviews the leaders of this revolution about how they’re using subscription pricing and membership models to redefine the biggest industries and generate predictable recurring revenue along the way.
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Ratings & Reviews
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5.0 stars from 127 ratings
Cutting edge and current
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“Everything you need to know about the growing subscription industry! Robbie delivers the best info.”
NHarhut via Apple Podcasts ·
United States of America ·
07/18/24
Informative
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“So far it is exactly as advertised - real-world stories from people whose business is subscriptions. I’m finding it useful.”
Actiondank via Apple Podcasts ·
Great Britain ·
03/17/24
So good I listen to them again and again
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“RBK’s podcasts are relevant, to the point, clear and easy to listen to. RBK doesn’t waste time with chatter and idle talk and gets straight into what is important and so covers a lot of material in each podcast. Every podcast has something in it for everyone, even if just small reminders....”Read full review »
FeedXL via Apple Podcasts ·
New Zealand ·
03/04/24
Recent Episodes
Making pricing simple can be really complicated, especially in the world of subscriptions, where every pricing change can affect how much your members trust you. How do you manage different pricing for different segments? And how do you change that pricing over time?
Today's guest, Braeden...
Published 10/02/24
The subscription stories of publications like The Times, The Wall Street Journal, and Tortoise Media have one person in common, Katie Vanneck-Smith.
In her latest role, Katie is going beyond subscriptions. She's leading Hearst UK's efforts to create deep, valuable memberships around each of their...
Published 09/18/24
Published 09/18/24
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