You DO want recurring revenue, right??
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“Well then THIS is your podcast! Subscription/membership businesses are not just magazines and software - you will be amazed at the types of companies that are subscription-based or are at least have a subscription offering.
The trick is that you need to focus on what your customer really wants from you - and it’s not usually what you think or are talking about.
The other trick with this model is that it’s no longer enough to make that first sale - you need to focus on keeping your customers.
That’s why this podcast, even if you’re not (yet) a subscription business, will teach you how to be better at your business and how to keep your customers.
Subscribe, listen and profit from Robbie Kellman Baxter’s guidance!”
The Marketing Book Podcast via Apple Podcasts ·
United States of America ·
08/04/20
More reviews of Subscription Stories
“Love this podcast. The guests are top operators and academics, and I get value from every episode.”
pamfr via Apple Podcasts ·
United States of America ·
08/31/23
“Robbie Kellman Baxter's deep insight and knowledge is unparalleled. She is the single expert I turn to to explore and understand the membership / subscription business model. In these podcasts, she is the nexus in bringing together top industry experts from all facets of continuity businesses...”Read full review »
Woman on Fire via Apple Podcasts ·
United States of America ·
02/23/21
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“This is now my most valued s d most valuable podcast. I’ve learned nitty gritty - but also profound - leadership guidance on how to create and build and expand a subscription business was model. Every interview is enlightening and engaging. What a generous service this is.”
Alex Pedersen via Apple Podcasts ·
United States of America ·
07/23/20
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