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What do you learn from interviewing some of the world's best advertising strategists and account planners about their agency's best work?
Fergus O'Carroll hosts the On Strategy Showcase podcast. He focuses on one thing–the stories behind incredible advertising campaigns.
In this episode, I...
In this episode, I download you about the first three findings from the recent Sweathead Feelings Check-In Survey. These are:
1. They appreciate the job and the money but they have questions about this version of capitalism.
2. They are not in a bad mood but they are in a mood to move.
How do you get the advertising industry and your clients to understand what you bring to the table?
Fabiola Nguembu is an account planner and researcher in Dakar, Senegal. She is one of a handful of planners in sub-Saharan Africa.
We discuss what it's like to try to work in an industry that...