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I recently spoke with Joe about strategy frameworks and whether they're dumb.
In this episode, we discuss strategic territories, which is one of those tools that is either useful or offensive, depending on how people use it.
Joe will teach us how to use territories at our upcoming...
Published 10/31/24
Lucien Etori is the Chief Strategy Officer of McCann New York. He grew up moving around a lot as well as a fan of several music subcultures. This has led him to question the way a lot of advertising people use the word "culture".
What do people mean by "culture" and "the culture" and "be part...
Published 10/28/24