Humor In Advertising - What Does The Research Say? - Polly Wyn Jones, Kantar
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Description
Polly Wyn Jones has been anlayzing advertising for over 30 years. In the past two years, she's published two articles about humor in advertising - how it ebbed and flowed over the past 2 decades, the kinds of humor there are in ads, and if it's coming back. And this is what we discuss.
You can find Polly's two articles here
1. https://www.kantar.com/uki/inspiration/advertising-media/how-to-get-humour-right-in-advertising
2. https://www.kantar.com/north-america/inspiration/advertising-media/starting-to-laugh-again-the-slow-return-of-humour-in-advertising
You can find Polly here:
https://www.linkedin.com/in/polly-wyn-jones-67a0b3137/
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