Description
Ty Heath is the Director of the LinkedIn B2B Institute. The B2B Institute works with some of the world's leading marketing academics to find counter-intuitive ideas that can have a ridiculous impact on B2B brands.
In this interview, we discuss B2B Marketing 101.
You can find Ty here:
https://www.linkedin.com/in/tyronaheath/
You can download our "How To Do Strategy" ebook, read by 120,000+ people here: https://mailchi.mp/sweathead/how-to-do-strategy-by-sweathead
Our next Sweathead Strategy Accelerator happens in March, 2024. Find details at www.sweathead.com.
Felipe Tomaz is Associate Professor of Marketing at the Saïd Business School at University of Oxford.
He's about to publish a paper in the Journal of Marketing after analyzing 1,000 campaigns and a million customer journeys via Kantar and Wavemaker.
With this paper, he'll be showing that "not...
Published 11/18/24
Ipsita Das often reaches millions of people every month. While she was studying media and psychology at he New School, her Instagram account started to pop.
Now, she works with tens of people every week. She tries to help them with the thoughts in their minds that are holding them...
Published 11/14/24