The Most Important B2B Marketing Ideas With LinkedIn's Ty Heath
Listen now
Description
Ty Heath is the Director of the LinkedIn B2B Institute. The B2B Institute works with some of the world's leading marketing academics to find counter-intuitive ideas that can have a ridiculous impact on B2B brands. In this interview, we discuss B2B Marketing 101. You can find Ty here: https://www.linkedin.com/in/tyronaheath/ You can download our "How To Do Strategy" ebook, read by 120,000+ people here: https://mailchi.mp/sweathead/how-to-do-strategy-by-sweathead Our next Sweathead Strategy Accelerator happens in March, 2024. Find details at www.sweathead.com.
More Episodes
Monika Farkašová (from agency Triad) has won the Young Lions so I'm now calling her World Champion because "Winner" is boring. The Young Lions takes the best young talent from around the world and pits them against each other in a ferocious battle of minds for 24 hours in Cannes every June....
Published 04/29/24
Published 04/29/24
Dr Anastasia Karklina Gabriel has just published her first book "Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy". Having earned a PhD, Anastasia has consulted for many agencies and now works in Reddit's Global Insights team. In this chat, we discuss a few of the...
Published 04/22/24