Lucien Etori is the Chief Strategy Officer of McCann New York. He grew up moving around a lot as well as a fan of several music subcultures. This has led him to question the way a lot of advertising people use the word "culture". What do people mean by "culture" and "the culture" and "be part of the culture" and "to do work at the speed of culture"? And this is what we get into. Links: Lucien: https://www.linkedin.com/in/lucien-etori Mark: http://www.instagram.com/markpollard The Sweathead Do-Together: https://sweathead.com/the-sweathead-do-together-2024/