My journey from self-doubt to success with TBWA´s CEO Sara Tate
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On top of the big day job, and being a working mum, Sara has her own Podcast… so lots to talk about. The turnaround at TBWA had 2 parts… 1) applying what she had learned from previous roles in high performance environments, (command & control style), 2) but then it was about putting on her own stamp (shift to more empowerment and leveraging the agency network). There was also a personal turn-around. Previously she had “self-excluded” from considering the top job. Her key insights 1.To be bolder “how can you be credible about being a CEO if you can´t be CEO of yourself?” and being clear in setting and sticking to her red lines 2. To find the culture that fits your preferred personal style. In her case, that was a network environment with a “host” rather than a “hero” culture. We also look at how coaching helped her and how she wished she´d had it earlier in her career. Thanks for listening, and if you think this can help a colleague, please share.
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