Description
In Episode 15 of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the often-overlooked world of Amazon ad placement modifiers. They break down how to prioritise your ad placements for maximum impact during key Amazon Flag Pole events like Black Friday and Cyber Monday.
From understanding top of search, rest of search, and product page placements, to when and how to use placement modifiers to boost ad results, this episode is packed with insights to help you optimise your Amazon advertising strategy.
Whether you’re preparing for peak sales seasons or refining your year-round ad approach, Seb and Hamish offer key tips for driving better results and managing your ad spend effectively.
In Episode 16 of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the powerful strategy of single keyword campaigns on Amazon. As the busy Black Friday-Cyber Monday window begins, they explain how this tactic helps advertisers boost sales, control budgets, and optimise placements...
Published 11/18/24
In Episode 14 of Tacos Tuesday, fresh from an Amazon ads event in Sydney, hop in the Uber with Hamish and Seb as they unpack an Amazon Ads strategy sent to a brand for the November and December period. While the plan on the surface appears logical, when they peel back the layers you can see this...
Published 11/04/24