In Episode 16 of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the powerful strategy of single keyword campaigns on Amazon. As the busy Black Friday-Cyber Monday window begins, they explain how this tactic helps advertisers boost sales, control budgets, and optimise placements with precision. Sebastian breaks down the key benefits of using single keyword campaigns and offers actionable tips on how to set them up, choose the right search terms, and adjust bids for maximum...

In Episode 15 of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the often-overlooked world of Amazon ad placement modifiers. They break down how to prioritise your ad placements for maximum impact during key Amazon Flag Pole events like Black Friday and Cyber Monday. From understanding top of search, rest of search, and product page placements, to when and how to use placement modifiers to boost ad results, this episode is packed with insights to help you optimise your...

In Episode 14 of Tacos Tuesday, fresh from an Amazon ads event in Sydney, hop in the Uber with Hamish and Seb as they unpack an Amazon Ads strategy sent to a brand for the November and December period.  While the plan on the surface appears logical, when they peel back the layers you can see this plan would certainly benefit Amazon, but the client would be wasting a lot of ad spend. Find out why as you tune into this episode. Enjoy the show and as always, follow, review, and share. Thank...

Welcome to Tacos Tuesday. Join Hamish Conway and Sell Global’s Head of Advertising, Sebastian Hargreaves, on Episode 13 as they discuss how to both be ready for the peak holiday shopping season and also how to execute when the sales start flowing. With Black Friday and Cyber Monday on the horizon, discover strategies to engage early bird shoppers, effective budgeting strategies, learn about the psychology of buyers, and effectively promote your products. From understanding consumer behaviour...

In episode 12 of TACOS Tuesday, Sebastian walks through how he looks at an Amazon Ads Account from when he first gets to look under the hood. There’s 6 key tabs he goes to and by following along on this episode, you’ll be able to do the same for your Amazon Ads account and pick up some fast wins. Whether you’re a seasoned seller or just starting out, Seb’s expert insights will give you a new view of your Amazon Ads account to know if you are on track, or if there is some optimisation work to...

Join Sebastian Hargreaves and Hamish Conway from Sell Global, Australia’s leading Amazon Ads agency, as they share the latest insights and tactics to help you profitably grow on Amazon in Australia and the USA. In Episode 11 of TACOS Tuesday, they tackle the critical topic of increasing conversion rates to enhance your ad performance. Discover four essential buckets—that can transform your conversion rates. With real-world examples and tips, this episode is a must-listen for anyone looking to...

Join Hamish Conway and Sebastian Hargreaves on TACOS Tuesday as the best tactics and strategies for Amazon ads. In episode 10, we tackle the crucial topic of setting the right objectives for your Amazon Ads. Many brands struggle with clarity on their goals, often treating Amazon like other platforms. Join us as we share actionable insights on how smart brands set objectives not only at an account level, but also a product level to drive growth in a controlled way. Plus, don’t miss out on our...

Join Hamish Conway and Sebastian Hargreaves in episode 9 of TACOS Tuesday as they dive deep into the fundamentals of Amazon ads, focusing on keyword harvesting. Discover what keyword harvesting is, why it matters for optimising your ad campaigns, and how it can significantly improve your sales performance. Sebastian explains the process of moving successful search terms from broad research campaigns to more controlled exact match campaigns, allowing for precise bid management. They discuss...

Welcome to episode 8 of TACOS Tuesday where Hamish Conway the Owner & Managing Director takes you behind the scenes of Sell Global, sharing the journey of building an Amazon agency from the ground up. Whether you’re an established Amazon seller or just starting your e-commerce venture, you’ll gain valuable insights into the complexities of the Amazon marketplace, the challenges faced by brand owners, and the strategies that can lead to success.  Join Hamish as he dives into the...

In this episode of TACOS Tuesday, Hamish Conway, Sebastian Hargreaves, and special guest Kirsten Bryce, Sell Global’s Creative Director, explore how to enhance your Amazon storefront strategy and maximize ad effectiveness. Kirsten shares her creative expertise on crafting captivating mobile and desktop experiences that engage customers, optimize product collections, and leverage tools like Sponsored Brand Headline Ads. Together, they dive into storefront design principles, from video...

In episode 6 of TACOS Tuesday, Hamish Conway and Sebastian Hargraves dive into the five core fundamentals of Amazon PPC that every seller should know. They cover the essential role of keyword research, explaining how aligning your ads with customer search intent can drive results. Sebastian stresses the importance of selecting relevant keywords and shares how the right tools can simplify this process. They also explore reverse ASIN research, how to analyse competitors, and the power of...

In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves from Sell Global explore the most effective Amazon ad strategies for launching a new product. Whether you’re selling in Australia, the USA, or Europe, learn the four-stage framework that can help you achieve visibility, build organic ranking, and move from launch to profitability. Discover how to set the right expectations, make the most of your advertising budget, and avoid common pitfalls that can derail your product...

In Episode 4 of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves dive into some of the most common questions about advertising on Amazon. They discuss why advertising is essential for business growth, how much to spend, and what metrics like ROAS and TACOS really mean. The episode also covers strategies for balancing branded and unbranded search terms to maximize market share, and compares Amazon ads to Google and Meta, highlighting the unique advantages of advertising on Amazon’s...

In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into Amazon advertising strategies, breaking down the key components of the Amazon marketing funnel. They discuss four essential ad types—sponsored products, sponsored brands, sponsored display, and DSP—and explain how to effectively use each at different stages of the funnel, from awareness to loyalty. Tune in to learn how to optimize your ad spend, generate millions in sales, and stay ahead in the ever-evolving...

From Auditing hundreds of Amazon Ads accounts, we’ve seen the most common mistakes brands are making with Amazon Ads. Some of these mistakes may be obvious, but others are less obvious. Either way, it’s costing brands in both lost sales and also in wasted ad spend. In this podcast, Sebastian and Hamish share the 9 most common Amazon Ads mistakes brands make and how you can avoid them. Enjoy the show and as always, follow, review, and share. Thank you.

In this first episode of TACOS Tuesday, presented by Hamish Conway and Sebastian Hargreaves from Sell Global, you’ll learn the most important metric for scaling your sales on Amazon. Most companies get this wrong and focus on other metrics that stifle their growth, usually unintentionally. Sell Global is an Amazon Ads Advanced Partner that generates millions in monthly ad sales. Enjoy :)

In this first episode of TACOS Tuesday, presented by Hamish Conway and Sebastian Hargreaves from Sell Global, you’ll learn the most important metric for scaling your sales on Amazon. Most companies get this wrong and focus on other metrics that stifle their growth, usually unintentionally. Sell Global is an Amazon Ads Advanced Partner that generates millions in monthly ad sales. Enjoy :)