In episode 6 of TACOS Tuesday, Hamish Conway and Sebastian Hargraves dive into the five core fundamentals of Amazon PPC that every seller should know. They cover the essential role of keyword research, explaining how aligning your ads with customer search intent can drive results. Sebastian stresses the importance of selecting relevant keywords and shares how the right tools can simplify this process. They also explore reverse ASIN research, how to analyse competitors, and the power of Amazon’s first-party data. Whether you’re new to PPC or a seasoned pro, this episode offers actionable insights to elevate your ad strategy and boost sales on Amazon