Description
In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into Amazon advertising strategies, breaking down the key components of the Amazon marketing funnel. They discuss four essential ad types—sponsored products, sponsored brands, sponsored display, and DSP—and explain how to effectively use each at different stages of the funnel, from awareness to loyalty. Tune in to learn how to optimize your ad spend, generate millions in sales, and stay ahead in the ever-evolving world of Amazon advertising.
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In Episode 16 of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the powerful strategy of single keyword campaigns on Amazon. As the busy Black Friday-Cyber Monday window begins, they explain how this tactic helps advertisers boost sales, control budgets, and optimise placements...
Published 11/18/24
In Episode 15 of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the often-overlooked world of Amazon ad placement modifiers. They break down how to prioritise your ad placements for maximum impact during key Amazon Flag Pole events like Black Friday and Cyber Monday.
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Published 11/11/24