In this episode of TAG Data Talk, we talk with Kaushik Datta, Lead - IT Innovation Hub at Mercedes-Benz USA, about the Human Behavior Side of Data Science.
-Describe the marketing / data science dance - do we need data science for successful marketing?
-What are the types of jobs for data scientists in marketing?
-What are the key skills for a marketing data scientist?
-What about other types of non-technical skills? Like domain knowledge or...