The Criticality of Understanding Business Context in Analytics
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Description
In this episode of TAG Data Talk, we talk with Winn Martin, Chief Data Officer at Steady about The Criticality of Understanding Business Context in Analytics.
-Describe the marketing / data science dance - do we need data science for successful marketing?
-What are the types of jobs for data scientists in marketing?
-What are the key skills for a marketing data scientist?
-What about other types of non-technical skills? Like domain knowledge or...