The Value of Imperfection: Embracing the Realities of Model Building
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Description
In this episode of TAG Data Talk, we talk with Shelly Kunkle about the challenges and imperfections encountered during the model building process, and how to derive value despite the imperfections within the models.
-Describe the marketing / data science dance - do we need data science for successful marketing?
-What are the types of jobs for data scientists in marketing?
-What are the key skills for a marketing data scientist?
-What about other types of non-technical skills? Like domain knowledge or...