Importance of Involving Analytics Stakeholders Early
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Description
In this episode of TAG Data Talk, we talk with Jason Poovey, Director of Data Science and Analytics at Greenlight Financial Technology, about the Importance of Involving Analytics Stakeholders Early.
-Describe the marketing / data science dance - do we need data science for successful marketing?
-What are the types of jobs for data scientists in marketing?
-What are the key skills for a marketing data scientist?
-What about other types of non-technical skills? Like domain knowledge or...