Today we are joined by Leah Sharma to talk Fractional TA. Takeaways Fractional TA services can benefit any company, but they are particularly popular among early-stage businesses. Engaging with a fractional TA professional provides quick ramp-up, fast results, and experienced advice. Essential skills for a fractional TA role include having a toolbox of experience, the ability to quickly digest information and build understanding, and effective communication and partnership-building skills. Managing boundaries and setting clear expectations with clients can be challenging in a fractional role. Word of mouth and networking are key for marketing oneself as a fractional TA professional. Fractional TA is here to stay and more companies are realizing the benefits of this approach. Chapters 00:00 Introduction to Fractional TA Services 02:20 Benefits of Fractional TA for Early-Stage Companies 04:06 Essential Skills for Success in a Fractional TA Role 06:33 Challenges of Managing Boundaries in a Fractional TA Role 13:33 Marketing Yourself as a Fractional TA Professional 18:33 The Future of Fractional TA