Summary In this episode of Talk Commerce, Brent Peterson interviews Casey Drake, the VP of Sales at Endear, about the importance of SalesChat in retail. They discuss how SalesChat, a live chat widget on a website, can connect customers with sales associates in real-time, creating personalized shopping experiences. Casey emphasizes the value of having store associates engage with customers online, as it leads to more conversions and builds stronger relationships. They also touch on the challenges of attribution and the need for brands to trust their associates digitally. Casey shares a success story with Untuckit, a brand that transitioned from Hero to Endear's SalesChat and saw positive results. Overall, SalesChat is seen as a complementary tool that enhances the clienteling experience and improves sales in both physical and online retail. Check out Sale Chat here Insight 1: SalesChat Bridges the Gap Between Online and In-Store Experiences Insight 2: Store Associates are the Key to Success Insight 3: SalesChat Drives Conversions and Fosters Long-Lasting Relationships Keywords saleschat, retail, customer engagement, personalized shopping experiences, store associates, online sales, attribution, clienteling Takeaways SalesChat is a live chat widget on a website that connects customers with sales associates in real-time.Engaging store associates in online sales leads to more conversions and builds stronger customer relationships.Brands need to trust their associates digitally and provide them with opportunities for attribution in online sales.SalesChat is a complementary tool that enhances the clienteling experience and improves sales in both physical and online retail.Titles SalesChat: The Complementary Tool for Clienteling and Online SalesBuilding Stronger Relationships and Driving Conversions with SalesChatSound Bites "SalesChat is another contact method for your store that adds to the existing bundle of contact methods.""The goal of support is that you don't need anything else from me. The goal of sales is to keep going back to you and getting what I can out of that well.""SalesChat is just another avenue for salespeople and merchants to get involved with clienteling."Chapters 00:00Introduction and Passion for Routines 08:47The Benefits of SalesChat for Retail Stores 15:48SalesChat as a Contact Method for Retailers 26:54How to Get Started with SalesChat