In this episode of the Talking Paint podcast, host Gabe welcomes Joe Torbati, the founder of California-based OC Detailing, to discuss the evolution and insights of the auto detailing industry, particularly focusing on Tesla and paint protection film. Joe, a seasoned expert in vinyl wrap and auto film, shares his journey from starting OC Detailing in 2012, his approach to exceeding customer expectations, and the importance of learning from failures. The conversation delves into the significance of actions taken with intention, the challenges and rewards of being self-taught, and the nuances of running a successful detailing shop. Joe candidly discusses his background, the value of detail in work, team dynamics, and the impact of his business on his life. Moreover, the discussion covers customer communication, setting expectations, and leveraging digital tools for service agreements. Personal stories about overcoming addiction and finding peace in activities like paintball add depth to the dialogue, emphasizing resilience, growth, and community. 00:00 Introduction and Personal Beliefs 00:50 Welcome to the Talking Paint Podcast 01:06 Interview with Joe Torbati from OC Detailing 01:46 Joe's Journey in the Auto Film Industry 03:58 The Story Behind OC Detailing 04:51 The Importance of Exceptional Work and Customer Satisfaction 06:04 The Role of Content Creation in Business Growth 06:31 The Impact of Customer Reviews and Local Reach 07:17 The Challenges and Rewards of Running a Business 08:03 The Importance of Continuous Learning and Improvement 11:29 The Transition from Business Operator to Business Owner 15:03 Overcoming Addiction and Achieving Success 18:08 The Importance of a Balanced Work-Life 19:30 The Impact of the Pandemic on Business Operations 28:35 The Importance of a Good Sales Process 32:34 The Fine Line Between Confidence and Arrogance 33:18 Delivering on Your Promises 33:40 The Importance of Confidence in Your Work 34:06 The Impact of Social Media on Confidence 34:45 Owning Your Business Model 35:12 Understanding Your Business Level 35:37 The Importance of Messaging in Business 36:28 Setting Expectations and Delivering on Them 37:03 The Power of Accepting Fault 37:22 The Struggles of Accepting Criticism 42:11 The Importance of Communication in Business 44:48 The Impact of Negative Experiences 45:06 The Power of Staying in Your Lane 45:24 The Importance of Upholding Agreements 53:14 The Joy of Paintball 01:00:01 The Importance of Doing the Right Thing 01:03:12 The Value of Open and Honest Conversations JMDor6P2goqEmruBU8pn