Episodes
Joe Thompson, the founder and president of Independent Beverage Group, is a five-decade drinks business veteran, and one of the most prolific brokers of middle-tier mergers and acquisitions in the United States. He joins Taplines today to talk about how Coors’ “silver” network and Miller’s “blue” network became Molson Coors’ “blue/silver” network — an esoteric saga he knows well, given he was involved in many of those transformative deals in the '80s and '90s. Don't forget to like, review,...
Published 11/05/24
Steve Luke, founder and head brewer of Seattle’s Cloudburst Brewing, joins Taplines today for a freewheeling conversation about an iconic moment — arguably, the iconic moment — of the 2018 Great American Beer Festival, which he single-handedly engineered both literally and figuratively with the help of a DIY t-shirt that read “F*CK AB-INBEV” across the front. There’s a backstory there, more so than the standard David vs. Goliath dynamic that was popular to describe the relationship between...
Published 10/22/24
This week on Taplines, we're going cross-category with our pond-crossing pal from Cocktail College: VinePair's managing editor, Tim McKirdy. Tune in for a genre-breaking conversation about how the hard seltzer boom gave way to a bust that cleared the board for Twisted Tea’s decades-in-the-making moment in the sun — and paved the runway that vodka-based interloper and VinePair Next Wave 2024 Rising Drinks Brand of the Year finalist Surfside is currently speeding down. Don't forget to like,...
Published 10/08/24
We’re putting our normal Taplines format on the shelf today for a very special reunion episode of sorts with journalists Kate Bernot of Sightlines, and Jess Infante of Brewbound, to talk about two turning points in the national suds saga. Some of you listening may know the three of us as the Beer Byliners, the name of a Twitter Space (man, remember those?!) that we hosted in the early days of the pandemic. Well, we’re getting the gang back together today, and you’re coming with. Stay tuned...
Published 09/24/24
Today on Taplines, meet Annie Johnson. She’s a longtime homebrewer, the self-avowed Queen of Beer, and an old source of mine from way back. Annie has been brewing her own beer since the mid-’90s, and winning first-place ribbons for ‘em nearly as long. The woman has enough these days to make a damn cape out of ‘em — and she did. We talked about that, and so much more. Don't forget to like, review, and subscribe!
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Published 09/10/24
Like any good parable, the "David and Goliath" self-mythology of the American craft brewing industry in the '80s and '90s was illuminating, compelling — and maybe a bit reductive, too. In Episodes 33 and 34, we examined this us-versus-them dynamic from the perspective of one of the “thems,” Keith Villa, who created the Blue Moon Brewing Company from within the Coors colossus in 1995. Today, we’re coming at it once again through the eyes of New Realm Brewing Co. cofounder and brewmaster Mitch...
Published 08/27/24
Today, we’re joined by the one and only Bianca Bruno, an editor of the venerable trade publication Beer Business Daily, who was there, live and in-person, to cover the landmark trademark trial between San Diego’s Stone Brewing Company and macrobrewer Molson Coors over an allegedly infringing Keystone Light rebrand. The federal jury trial yielded a shocking verdict, and what it revealed about the state of Stone’s business would set the stage for the once vehemently independent firm’s sell-out...
Published 08/13/24
After trading hands several times and closing its Rhode Island facility to contract brew, the Narragansett brand was eventually scooped up by a group of investors in 2005. With hands-on experience marketing beverage alcohol from creating Hendrick's Gin and Sailor Jerry Spiced Rum, Quaker City Mercantile founder and 'Gansett investor Steven Grasse set about rebranding the flagship legacy lager and the rest of the company's portfolio for a future befitting its storied past. This is the story of...
Published 07/30/24
Our guest this episode is Jeff Musial, a bev-alc industry veteran who was working in research and development for new products at Anheuser-Busch in the mid-Aughts. This was a heady moment for the St. Louis giant; Bud Light volumes would peak in 2008, the same year the Brazilian-led Belgian outfit InBev would complete its hostile takeover of the firm. But before any of that, Jeff and his team would launch a new line-extension of the A-B flagship, Bud Light Lime, that cracked the code on...
Published 07/16/24
In 2018, Gold Dot Beer’s Kevin Davey was working as the brewmaster of Portland Oregon’s Wayfinder Beer when he hit upon the idea of brewing an India Pale Ale with lager yeast. Hazy IPAs had yet to consolidate their grasp as the dominant substyle of the traditional West Coast variety, and this was the age of tinkering; in fact, Davey says his experimental brew was an answer of sorts to Kim Sturdevant’s Brut IPA invention in San Francisco during that same era. (Check out the episode directly...
Published 07/02/24
Towards the end of the Teens, Kim Sturdavant was brewing at Social Kitchen & Brewery in San Francisco when he developed a new kind of India Pale Ale. He christened his crisp, dry varietal Hop Champagne, and christened the promising new substyle "Brut IPA," a nod to the sparkling wine that this new beer resembled. Brewers in the Bay Area loved it, and drinkers seemed to, too, so Sturdavant had high hopes for the substyle’s future. But just a few years later, Brut IPAs rarely earn mention...
Published 06/18/24
Pastry stouts — sweet, saccharine, indulgent beers built on flavors more common to a bakery than a brewery — emerged towards the end of last decade as a coveted, if occasionally maligned, pseudo-style of craft beer. Many trace their rise to a southern California brewer named Derek Gallanosa (currently: GOAL. Brewing, previously Moksa Brewing and Abnormal Beer Co.), who joins Taplines today to to recount the pastry stout’s humble beginnings and reflect on its sweet, surprising success with the...
Published 06/04/24
In the early months of the pandemic, Marcus Baskerville was working as the head brewer at Weathered Souls Brewing Company, the brewery he co-founded in San Antonio, when a police officer five states away murdered George Floyd. Marcus, who would go on to become a founding member of the National Black Brewers Association, had an idea to galvanize the industry and raise money for police brutality reform. What emerged was Black Is Beautiful, a stout recipe that would eventually be brewed by more...
Published 05/21/24
In 1999, Vinny Warren was working at Chicago ad firm DDB and on the hunt for a hit idea for a Super Bowl spot for his client, Budweiser. The King of Beers was still selling better than Bud Light at that point, but just barely, and August Busch IV had been handed the reigns to rejuvenate the flagging flagship with a fresh new creative vision. As it turned out, Warren had just the thing. The short comedy sketch he stumbled across would eventually become the basis for "Whassup!", one of the most...
Published 05/07/24
Joining Taplines today is Ryan Burk, the former head cider maker of Angry Orchard Hard Cider. These days, he’s making cider under his own label in upstate New York, working as a co-founder of the beverage innovation firm Feel Goods Company, and serving the Cider Institute of North America as a founding board member. But midway through last decade, Ryan was working at Michigan’s Virtue Cider when Boston Beer Company tapped him to lead production on its in-house hard cider brand, which was then...
Published 04/23/24
Nothing exists in a vacuum, Taplines listener, and beer certainly doesn’t. When Stuart Bewley and his cofounder dreamed up the idea for California Cooler, single-serve fermented-fruit-based ready-to-drink in the mid-70s, they couldn't have known that it would inspire knockoffs from heavyweights in the wine industry (e.g., E. & J. Gallo’s Bartles and Jaymes) and the beer industry, too (Miller’s Matilda Bay, for example.) And get this: Bewley says the long-running boycott of a certain...
Published 04/09/24
In the mid-2010s, J Jackson-Beckham, PhD was an academic with a homebrewing habit, blogging incisively about what she called “the unbearable whiteness of brewing.” Her deep expertise and singular voice eventually caught the eye of the Brewers Association, which tapped her to serve as the trade group’s first-ever “Diversity Ambassador” in 2018. Today, "Dr. J" joins Taplines to reflect on that moment — not only a pivotal one in her own career but also in the trajectory of the craft beer...
Published 03/26/24
Joining Taplines today is Seth Gross, a former Goose Island Brewing Co. brewer who was at the meeting where Goose Island then-brewmaster Greg Hall and the late, legendary master distiller Booker Noe, of the Beam bourbon dynasty, first came up with the idea to barrel age a beer, how they did it… and what happened once rank-and-file drinkers got their hands on the final product. Some three decades later, Gross is still barrel-aging his own beers at Durham, North Carolina’s Bull City Burger and...
Published 03/12/24
Today on Taplines, we’re joined by none other than Wolfgang Puck for a candid, clear-eyed look at how his Eureka brewpub — “one of the loudest salvos in elevating the role of craft beer in dining,” as Tom Acitelli put it in his 2013 book, the Audacity of Hops — met such a quick and unceremonious demise in early '90s Los Angeles… and what Chef learned from its collapse. Here’s a hint: when the kitchen is clicking but the brewery business ain’t, a brewpub is headed for trouble. Don't forget to...
Published 02/27/24
In the mid-’70s, as the Light Beer Wars were starting to heat up, a family-run brewery in central New York called F.X. Matt — one of the nation’s oldest, and still running to this very day — came up with a wild new packaging format for its beers. It was bold. It was bizarre. It was… balls? That's right. Big, translucent plastic spheres full of 5.16 gallons of Matt’s Premium Lager. Part keg party, part party trick, F.X. Matt’s beer balls were all the rage in the Eighties, and soon drew...
Published 02/13/24
Joining Taplines today is Jacinta Howard, a veteran culture and music writer and editor in Atlanta, to talk about a very specific, very special, and very star-studded "sponsored content" series that hit the airwaves back in the late ‘80s and early ‘90s, long before "sponsored content" was even a thing. St. Ides malt liquor first arrived on store shelves in 1987, but it wasn’t until the brand’s parent company hired the iconic DJ Pooh to enlist a who’s-who of blue-chip rappers — from Ice Cube...
Published 01/30/24
When Left Hand Brewing opened for business outside of Denver in the early '90s, the plan wasn’t to become known nationwide as “the milk stout brewery” or “the nitro brewery,” and certainly not “the nitro milk stout brewery.” But when it introduced its chocolatey, none-too-heavy milk stout in the Aughts, people loved it, and especially the silky smooth nitro draft pour. Co-founder / CEO Eric Wallace and the Left Hand team started wondering: "Hey, if Guinness is able to package nitro beers,...
Published 01/16/24
Athletic Brewing Company wasn’t the first non-alcoholic beer brand, not by a long shot. But it was the first to successfully cross the flavors and aesthetics of the craft beer segment consistently, and at scale. Its considerable success since first hitting the market in mid-2018 has helped open up horizons for millions of drinkers — and today, co-founders Bill Shufelt and John Walker are here to talk about how it all went down. Don't forget to like, review, and subscribe!
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Published 12/12/23
Returning to Taplines today for the second installment of our two-part episode about Blue Moon's historic, controversial rise is Keith Villa, the former Coors brewer who created the iconic, top-selling Belgian-style witbier in the mid-'90s. We discuss the brand’s soaring success after its rocky first few years in the Rocky Mountains — and how once Blue Moon found its footing in Coors' portfolio, it started to face criticism from some members of the craft brewing industry, who painted the beer...
Published 12/05/23