Anheuser-Busch's AmeriCan Crisis
Listen now
Description
Fourth of July is traditionally one of the biggest beer-selling holidays on the calendar, and for the past decade-ish, Anheuser-Busch InBev has capitalized on the holiday by remaking Budweiser with a Stars-and-Stripes label and a jingoistic name. Known colloquially as AmeriCans, these seasonal rebrands present a vision of the United States that simply doesn't exist in reality—a lesson ABI is learning in real time as it tries to assuage transphobes with platitudes three months into the 2023 Bud Light backlash. This Taplines holiday special features your host Dave Infante flying solo and reprising some of his reporting about the AmeriCan, the Bud Light situation, and selling beer in this contemporary political landscape. Happy Fourth of July, and don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.
More Episodes
Joe Thompson, the founder and president of Independent Beverage Group, is a five-decade drinks business veteran, and one of the most prolific brokers of middle-tier mergers and acquisitions in the United States. He joins Taplines today to talk about how Coors’ “silver” network and Miller’s “blue”...
Published 11/05/24
Published 11/05/24
Steve Luke, founder and head brewer of Seattle’s Cloudburst Brewing, joins Taplines today for a freewheeling conversation about an iconic moment — arguably, the iconic moment — of the 2018 Great American Beer Festival, which he single-handedly engineered both literally and figuratively with the...
Published 10/22/24