Ad budgets can be hard, we've all felt it So here is our advice on how to understand and optimise your ad budgets: The Plateau Reality: Most accounts reach a performance plateau around 6 months This is normal and expected due to market dynamics Represents the maximum return from...

With us making more Meta Ads than ever for clients we though we'd share some tips we've picked up. Current trends in Meta advertising: * Increased focus on visual storytelling * Mix of graphics, motion graphics, and video content * Diverse product categories from hot tubs to bed linen * Varying...

When businesses discover potential customers searching for their competitors, it raises an interesting question: Should you bid on these competitor terms? This complex strategy requires careful consideration of both opportunities and risks. Understanding Competitor Bidding: * Occurs when...