Ad budgets can be hard, we've all felt it So here is our advice on how to understand and optimise your ad budgets: The Plateau Reality: Most accounts reach a performance plateau around 6 months This is normal and expected due to market dynamics Represents the maximum return from current budget level Often mistaken for poor performance or lack of optimisation Key Factors Creating the Plateau: Online auction dynamics Market competition Cost per click limitations ...

With us making more Meta Ads than ever for clients we though we'd share some tips we've picked up. Current trends in Meta advertising: * Increased focus on visual storytelling * Mix of graphics, motion graphics, and video content * Diverse product categories from hot tubs to bed linen * Varying price points and customer demographics The key to successful Meta ads lies in understanding your audience while maintaining brand consistency. Here are three essential elements that make up the...

When businesses discover potential customers searching for their competitors, it raises an interesting question: Should you bid on these competitor terms? This complex strategy requires careful consideration of both opportunities and risks. Understanding Competitor Bidding: * Occurs when businesses bid on competitors' brand names in search terms * Common practice revealed through Google Ads Search Terms reports * Different implications for local vs. national competition * Requires strategic...

As brands prepare for the busy holiday season, many will significantly increase their advertising budgets. However, without proper strategy, this can lead to substantial waste. Here are five proven ways to ensure your advertising spend delivers maximum return during the peak shopping season. Master your segmentation Understanding who your best customers are - not just your most frequent customers - is crucial for efficient ad spend. This involves: - Analysing historical data to identify...

In this video, we'll tackle the age-old debate - is data really the enemy of creativity? Join us as we explore the relationship between data and creativity in marketing, paid media, and more. Let's find out if data is truly a creativity killer or a creative ally! ***  Grow with Evergreen podcast:  👉 ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://shorturl.at/X1WJ4⁠⁠⁠⁠⁠⁠⁠⁠⁠  T.E.A Talks:  👉 ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://shorturl.at/oxIXm⁠⁠⁠⁠⁠⁠⁠⁠⁠  Evergreen Uncut:  👉...

As a small business owner, time is your most valuable asset. Yet, many entrepreneurs find themselves caught up in activities that yield little to no return on investment. We explored five common time-wasters that small businesses should avoid to focus on more productive strategies. Over-optimising and continually re-optimising pages Many businesses fall into the trap of constantly tweaking their website pages in the name of SEO. However, this approach often leads to diminishing returns....

We see so many small businesses are wasting time creating content without a clear purpose or commercial intent. There's a false belief that businesses must constantly produce content, leading to low-quality, generic blog posts. Why? - Content created without proper research or strategy is unlikely to rank well in search engines or provide value to the business. - Small businesses often don't have the luxury to create content that might only serve long-term brand building. When creating...

Here's what we think you should be expecting from your marketing agency Proactive and reactive work - Agencies should be both reactive to client requests and proactive in providing insights and suggestions. - Many agencies are good at reactive work but lack in proactive communication. Partnership approach - Agencies should understand the client's in-house capabilities and align their services accordingly. - It should be a partnership, not just a supplier relationship. Getting to know the...

Should you be focused on product-centric or lifestyle-centric marketing in paid media ads? Product-focused approach: - Better for essential, everyday items people are familiar with - Good for showcasing specific features or attributes - Can be more straightforward and "safe" Lifestyle-focused approach: - Better for niche products or those tied to a specific lifestyle - Helps differentiate from competitors - Shows how the product fits into and enhances the customer's life Factors...

In the ever-evolving world of digital marketing, Google's Performance Max campaigns have become a hot topic. But are they truly essential for your business? Let's dive into this question and explore when and how to use Performance Max effectively. What is Performance Max? Performance Max is a campaign type within Google Ads that leverages Google's entire inventory of ad placements. It uses machine learning to optimise your ad performance across Search, Display, YouTube, Gmail, and more....

Is Black Friday a Key Trading Period for Your Business? Here's How to Maximize It Black Friday has become more than just a day of deals—it's a pivotal moment for businesses across various industries. If Black Friday is a crucial period for your business, then it's time to start planning. In this post, we’ll share 10 actionable strategies to help you maximize your sales or leads this Black Friday. 1. Start with a Clear Plan and Timeline Planning is everything. If you haven’t already started...

Are you spreading your Google Ads budget too thin? Many businesses make the mistake of running too many campaigns simultaneously, which can severely limit their effectiveness. Let's dive into why focusing on fewer, well-funded campaigns often yields better results. The Problem with Too Many Campaigns When you have a fixed monthly budget for Google Ads, running multiple campaigns means dividing that budget into smaller portions. This can lead to several issues: Insufficient daily budgets:...

Meta has become an integral part of many businesses' marketing strategies. But how should you use it? Should it be for prospecting, retargeting, or both? Let's dive into the key takeaways from a recent T.E.A Talks episode that addressed these questions. Meta as a Retargeting Powerhouse The primary recommendation is to use Meta (Facebook and Instagram) for retargeting. Why? It's an excellent channel for keeping your brand top of mind. It allows you to engage with users who have already...

Are you a small home, garden, or lifestyle brand struggling to get a return on your limited advertising budget? You're not alone. Many startups and growing businesses face this challenge. In this post, we'll share some key strategies to help you maximize your ROI, even with a modest ad spend. Choose the Right Platform One of the biggest mistakes small brands make is trying to be everywhere at once. Instead of spreading your budget thin across multiple platforms, focus on one that aligns...

In today's digital landscape, creating engaging content for social media is more important than ever. At Evergreen, we've learned some key strategies for developing creative and effective social media campaigns. When it comes to social media content, variety is key. We recommend utilising three main content formats: Images/Graphics - Static visuals like product photos or branded graphics. Video - Live-action video footage showcasing products, services, or brand stories. Motion Graphics -...

In today's competitive market, every home, garden and lifestyle brand wants to be at the forefront of their customers' minds when they're ready to make a purchase. But how can brands achieve this coveted position? We introduce the triple S strategy, a powerful approach that combines search, social, and store to keep your brand visible and memorable. Understanding the Triple S trategy: The triple S strategy is a comprehensive marketing approach that leverages three key channels for the...

If you are a content creator, no doubt AI tools are becoming increasingly important in your life. But are you using AI in your video creation process to genuinely streamline your workflow, or just because it's trendy? In this TEA Talk episode we explore three practical AI tools that can make a real difference in your video production process. These tools aren't just for show; they're designed to save time, increase efficiency, and ultimately help you produce more content. If you are a...

To help optimise marketing activities and grow sales, in the home and garden sectors. we recently released a comprehensive paid media and marketing report, offering valuable insights for businesses in this sector. Download it here https://theevergreenagency.co.uk/report/ It is the most comprehensive report we have ever put together, providing in-depth analysis, predictions and insights into paid search and paid social advertising in this sector. We have outlined the key drivers influencing...

Are you struggling to see eye-to-eye with your paid ads agency? Or do you feel like your ads aren't delivering the results you expected? Well, you're not alone. In this episode of Tea Talks, we take a look into why many brands find themselves at odds with their paid media agencies and what can be done about it. Like every aspect of your marketing activities, your strategic partnerships should be reviewed regularly to ensure all parties understand the requirements and have clear...

Are you wasting Your Google ads budget?📉 If you are a business owner or marketer, who has invested in Google Ads to drive traffic and sales, it's critical that you are getting the most out of your budget. 💰 On our latest TEA Talk we highlight 6 common areas where advertisers can be wasting their Google Ads spend. From not having a clear plan for your Ads, to not targeting the right audience or tracking the right conversions, we discuss how to create a better strategy to maximise your...

In an increasingly digital world, are garden centres struggling to keep up? How can traditionally brick-and-mortar venues continue to meet the evolving demands of digitally native customers? In this TEA Talk episode, we explore how garden centres can adapt and leverage technology in order to thrive in today's landscape. We discuss some of the main challenges faced by garden centre brands and highlight some of the key opportunities we have identified from our recent work in this sector....

Ready to guarantee your digital success for the long haul? 🚀 In this T.E.A Talks, we share five top strategies to ensure your brand thrives a year, two years, or even five years from now! At The Evergreen Agency, we’re passionate about helping brands navigate these strategies to secure long-term digital success. Let’s discuss how we can push the boundaries together! 💡 Is this going to work for you a year from now, two years from now, five years from now? Absolutely! 💡 ***  Grow with...

Learn what videos perform best for brands in this informative video. Discover the types of videos that are most successful in promoting brands and engaging audiences. ***  Grow with Evergreen podcast:  👉 ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://shorturl.at/X1WJ4⁠⁠⁠⁠⁠⁠⁠⁠⁠  T.E.A Talks:  👉 ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://shorturl.at/oxIXm⁠⁠⁠⁠⁠⁠⁠⁠⁠  Evergreen Uncut:  👉 ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://shorturl.at/oxIXm⁠⁠⁠⁠⁠⁠⁠⁠⁠  **  You can discover more about Evergreen here:  ✅ Website:...

Learn how to create an award-winning campaign for brands in this video. Discover the key strategies and techniques to make your brand stand out and win accolades! ***  Grow with Evergreen podcast:  👉 ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://shorturl.at/X1WJ4⁠⁠⁠⁠⁠⁠⁠⁠⁠  T.E.A Talks:  👉 ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://shorturl.at/oxIXm⁠⁠⁠⁠⁠⁠⁠⁠⁠  Evergreen Uncut:  👉 ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://shorturl.at/oxIXm⁠⁠⁠⁠⁠⁠⁠⁠⁠  **  You can discover more about Evergreen here:  ✅ Website:...