The Design Thinking market is predicted to grow 5x more than the US economy in 2024. This is because C Suite decision makers are choosing to buy design thinking and innovation services. Listen to this episode to learn how to make the most of this trend for your careeer, whether you're a corporate leader, a start-up founder, a strategic advisor or an investor. In this episode, you will learn: Why the Design Thinking market is growing Who the key Design Thinking market participants are (clue: it's not just designers) Why leaders are hiring more designers and innovation agencies Three steps to make the popularity of Design Thinking work for you This is part 3 of the 2024 tech predictions mini-series. Join our January program & have your best year yet: Design for Growth  Resources mentioned in this episode: Market Research Guru: Design Thinking industry research report ---  Join the Tech for Non-Techies membership and succeed in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.