Whether you're an experienced salesperson or not, chances are one of the most anxiety-inducing parts of your sales process is "the pitch," when you present your offer to a potential client.   But what if your pitch didn't have to be a dry, run-of-the-mill list of why someone should buy from or hire you?   What if, instead, it was a chance for you to build an emotional connection and establish a relationship that fuels one if not many purchases?   Find out in this episode, featuring lifetime entrepreneur, businessman, and artist Roger Mavity.   Prior to his current work as a writer and photographer, Roger owned an advertising agency, Mavity Gilmore Jaume, which he then sold to become the Chief Executive of Granada Group’s leisure division. There, he led the pitch for Granada Group's acquisition of Forte Group – "the biggest hostile takeover bid in British commercial history."   In the years since, Roger has served as the Chairman of Citigate and the Chief Executive of the Conran Group. He's also the author of "Life’s a Pitch," "The Rule-Breakers Book of Business," and "Terence, the man who invented design."   His argument is that a pitch is really like a drama, and that "A pitch isn't about transferring information. It's about transferring power."   We learned a lot in this episode and hope you do, too. Let's dive in!   Show Notes:   ✅ Get Roger's book, "Life's a Pitch," here: https://rogermavity.com/writing/books/lifes-a-pitch/   📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU   🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/   🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/