It's common knowledge among business owners – regardless of industry – that one of the best ways to win over potential clients is through video testimonials.   Whether they show past clients highlighting their experience working with you or outlining the results you generated for them, video testimonials go a long way in building trust, establishing your authority, and ultimately showing your ideal clients that you're a good fit for them.   Where it gets tricky is when you initially ask clients, "Can you shoot me a video testimonial?" After all, the biggest benefits in this case serve you, not them in any way.   To get around that, we're chatting with Christian Napier, the CEO of the video software app Rakonto.   As Christian explains it, the most impactful testimonials come from capturing a client's story and how you fit into it. Even if their answers reflect well on you, mastering the initial testimonials "ask" so it's focused on them is paramount.   In this episode, he explains how you can make that happen and translate the results of those testimonials into better presentations, higher sales, and more.   Show Notes:   ✅ Check out Rakonto here: https://www.rakonto.io/   📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU   🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/   🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/