A single search for "sales strategies" produces a ton of amazing advice... but also a fair amount of garbage or (put more kindly) myths about sales that can lead you astray.   "Cold outreach is pointless" is a common one. We also hear many thought leaders argue that "You can't build trust with cold outreach" and "objections mean you're not going to close the sale."   The good news is that none of these statements are true, and there are a variety of ways to ensure predictable revenue in your thought leadership business. Here to discuss that with us is Shawn Rhodes.   As an author, TEDx speaker, and seasoned expert on what it takes to build a sales team, Shawn is globally recognized for his sales expertise.   Here, he argues, "You can hope for business or you can be predictable about gaining business. If you're running a small business as more of a hobby, hope is fine, but if not, you need a mechanism to keep you in control of your revenue."   We couldn't have put it better ourselves, and if you're looking to take charge of your sales systems, this episode is full of myth-busting you need to hear.   Show Notes:   ✅ Take Shawn's 5-minute sales assessment that generates a sales system you can begin using today: https://survey.bulletproofselling.us/   📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU   🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/   🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/