One of the most common challenges we come across with clients – and one that's true throughout the thought leadership industry – is "squirrel chasing" in marketing.   Whether we're talking about social media management, creating content, building a website, or even testing paid ads, many expert business owners fall into the trap of wanting to try everything.   And, in the process, they often skip the necessary groundwork, such as identifying your ideal client and narrowing your focus industries.   Here to discuss this with us is speaker, author, and the President and CEO of Prime Concepts Group, Ford Saeks.   With over 20 years’ of experience (ranging from retail to wholesale business management), Ford has founded over ten companies, authored four books, been awarded three U.S. patents, and received numerous industry awards.   Suffice to say he knows what he's talking about when it comes to growing a business. He's also an expert on marketing myths and the common "traps" that business owners fall into.   If this sounds like you and you're on the lookout for ways to boost your marketing efforts this year, this is the episode for you.   Show Notes:   ✅ Sign up for Ford's Free Digital Marketing Critique: https://www.primeconcepts.com/   📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU   🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/   🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/