If there's one thing we've discussed in depth on Technically Speaking, it's the importance of learning to sell for yourself in your thought leadership business.   But the greatest, most-impactful tool in your sales toolbelt isn't actually any of your own skills – It's the testimonials from your past clients or, as they're also known, the "superfans" of your products and services.   In this episode, we're talking all about superfans including how to define them AND how to ensure every single one of your clients becomes one by the time your work together is done.   Here to help us out is award-winning entrepreneur, author, and customer experience speaker Brittany Hodak.   Having worked with some of the world’s biggest brands and entertainers, including Walmart, Disney, Katy Perry, and Dolly Parton, Brittany knows more than anyone what it takes to turn people into evangelists for your brand.   These are people who love you and your sales offerings and tell others in their network (so they buy from you, too). So, whether you're a one-person show or running a team, you're not going to want to miss this episode!   Show Notes:   ✅ Grab a copy of Brittany's book, "Creating Superfans": https://www.amazon.com/Creating-Superfans-Five-Step-Multiplying-Reputation/dp/1774580780   📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU   🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/   🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/