It likely comes as no surprise that your website is an integral part of your thought leadership business.   But how do you truly make the most of your website? How do you use it to boost your brand exposure or – even better – turn it into a marketing engine for your business?   The short answer is simple: invest in your other marketing channels. But here to break down the longer, more helpful answer is marketing guru and the owner of Interrobang Digital, David Hornreich.   David takes a holistic approach to helping thought leaders clarify their messaging and brand, then take action in launching it, so they can build greater authority and make a greater impact.   Put simply, David's all about helping thought leaders "broadcast their message to the people who need it most through websites and content marketing."   Here, he also shares an argument contrary to many of the other marketing experts we've hosted on this show, namely that marketing should be as simple as possible and you can have a greater impact if you concentrate your energy on a few key channels (instead of trying to do it all).   Let's dive in!   Show Notes:   ✅ Learn more about David and Interrobang Digital here: http://interrobangdigital.com/   📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU   🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/   🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/