At the beginning of each new quarter and each new year, it's vital for thought leaders to reevaluate their business.   What goals did you set at the end of the last quarter or year? Are you hitting those goals? What's prevented you from doing so, and how can you improve your business's performance next time?   All of these questions are valuable, so we're taking it back to the basics of business strategy.   Here to lend his expertise and answer the question, "What is a business strategy, anyways?" is business strategist expert, speaker, and coach Alex Brueckmann.   Author of "Secrets of Next Level Entrepreneurs," Alex stresses that, though many people group "strategic planning" into one term, it's actually two with "strategy" referring to your vision and long-term thinking and "planning" what you do based on that vision.   With that in mind, this episode is jam-packed with ways you can better strategize and plan in your own thought leadership business.   Let's get into it!   Show Notes:   ✅ Grab Alex's new book, "Next-Level Entrepreneurship": https://alexbrueckmann.com/books/   📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU   🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/   🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/