When ramping up your business's marketing efforts, it can be tempting to think, "I need to do everything possible." Think creating blogs, recording podcasts, revamping your website, starting paid ads, posting on social media, creating lead magnets – the list is endless.   But, all in all, these are just options, and if you truly want to make a difference, you need to first prioritize the ones you need most.   To help work through this, we're joined by marketing expert Michael Buzinski.   The author of "The Rule of 26 For Service-Based Businesses: Three Steps to Doubling Website Revenue," Buzz is all about "avoiding the time drain and frustration of managing profitable digital marketing campaigns."   In this episode, we dive deep into Buzz's Rule of 26 – 26% increase in website traffic, 26% increase in conversion rate (ie leads coming through), and 26% more revenue clients – to talk about how to generate more marketing leads and make the most of them.   Buzz has some amazing insights into narrowing your marketing focus to have the most impact. You don't want to miss this one!   Show Notes:   ✅ Grab a copy of Michael's book, "The Rule of 26": ruleof26.com   ✅ Learn more about Michael and Buzzworthy.biz: https://buzzworthy.biz/   📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU   🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/   🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/