If you've ever thought to yourself, as you're knocking out daily tasks in your business, "I just want leads to come to me," you're far from alone.   And one of the most common ways to attract leads is a simple one: lead magnets or, in other words, free resources for your target audience that they can only access after providing some degree of contact information.   Joining us to break down this topic is the owner of Pibworth Professional Solutions, Lauren Pibworth.   As a marketing consultant for the Canadian Association of Professional Speakers (CAPS) Toronto and the social media coordinator for the national chapter of CAPS, Lauren is a seasoned expert in the world of websites and marketing.   Here, she explains everything you need to know about lead magnets including how to know which kind to create, what info to include, and how to make the most of leads once they download your lead magnet.   So, what are you waiting for? Let's get into it!   Show Notes:   ✅ Learn more about Lauren and Pibworth Professional Solutions: https://pibworthps.com/   📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU   🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/   🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/