Perhaps the biggest goal among professional speakers is to build a referral engine. When this happens, past and existing clients consistently refer new leads to you, making the booking process like shooting fish in a barrel.   Unfortunately, many speakers aren't yet in this position. You may not be there yourself, and that's totally fine!   To help you get there, we're joined by author, speaker, coach, and owner of the Speaker Lab Grant Baldwin.   As a speaker, Grant has mastered the referral engine and earned over $2 million from 500+ paid engagements worldwide. He's also delivered everything from closed-door workshops to keynotes in front of 13,000+ people.   But, to hear him tell it, "I’m just a normal dude. I don’t have a crazy backstory or celebrity following. I just had a message to share and a dream to make it happen."   In this episode, he's here to break down how you can get there, too, from building long-lasting client relationships to generating spin-off revenue from speaking gigs to iterating on your sales processes.   Regardless of how big your thought leadership business is right now, this is one you don't want to miss!   Show Notes:   ✅ Learn more about Grant and how you can get paid to speak with the help of The Speaker Lab: https://thespeakerlab.com/   📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU   🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/   🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/