Closing a sale is often presented as a logical set of actions. You say these things in this order, you carry yourself in this way, and people will be persuaded to buy from or hire you.   In reality, though, closing a sale starts with emotional decisions, answering questions like "How do I feel interacting with this person?" and "Could I see myself following the same path as their previous clients or customers?"   That starts with you, but there's another important ingredient to help you seal the deal: case studies.   To help us outline what makes for a good case study, we're joined by TEDx speaker and sales expert John Livesay.   Also known as "The Pitch Whisperer," John's the author of the best-selling books, "Better Selling Through Storytelling" and "The Sale Is In The Tale" and is the creator of the online course "Revenue Rockstar Mastery."   John specializes in training sales teams "how to turn mundane case studies into compelling case stories," and in this episode, he explains how you can do the same.   Show Notes:   ✅ Text "Pitch" to 66866 to get the first chapter of John's new book, "The Sales is in the Tale".   ✅ Check out John's sales course, "Revenue Rockstar Mastery:" https://gofrominvisibletoirresistible.com/   📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU   🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/   🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/