As in any industry, the vast majority of businesses in the speaking industry are looking for the answer to the big question: "How do I make more money?"   Depending on who you ask, you can get a wide range of answers, but the core to all of them remains the same. Put simply, you have to differentiate yourself.   Joining us in this episode is someone who's seen this firsthand through his work in the speaking industry, Chris West.   The owner of Video Narrative, Chris has had a front-row seat over the last 10 years as the industry shifted from one of referrals to one that requires more and more sales and marketing effort each day.   In his words, event organizers aren't simply hiring speakers that are recommended to them anymore. They're doing their own research on the speakers available, and to get in front of them, "You have to be unique. You have to become known for something."   Tune in for all of the ways Chris has seen the biggest names in speaking make this happen. This isn't an episode you want to miss!   Show Notes:   ✅ Learn more about Chris and Video Narrative: https://videonarrative.com/   📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU   🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/   🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/