We've covered Search Engine Optimization (or SEO) on this podcast a fair number of times, but we've rarely gotten into the details.   In this episode, we're changing that and diving right into the podcast equivalent of the beginner's guide to SEO for thought leaders.   Joining us is Brandon Leibowitz from SEO Optimizers, "a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc."   Here, Brandon outlines the basics of SEO including what backlinks are, what relevancy is, and what type of content you should be producing.   He also summarizes how to prioritize your SEO strategies if you're starting from ground zero.   Let's get into it!   Show Notes:   ✅ Connect with Brandon: https://www.linkedin.com/in/brandonleibowitz   ✅ Learn more about SEO Optimizers: https://seooptimizers.com/   📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU   🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/   🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/