Generative AI is going to drive a 10X transformation in gaming, says Unity CEO John Riccitiello. It'll create truly believable worlds ... so believable it might even become more real that our "real world." It will transform NPCs -- non-player characters -- into deep, intelligent, and differentiated characters who might be more fun to hang out with than your real friends. And it will make infinite worlds and infinite experiences more of a reality than a dream. In this TechFirst we hang out with Unity's CEO and chat about how generative AI will change gaming. We also discuss how Unity's runtime -- on 4 billion devices -- has an AI inference engine built into it ... one that Unity started making 5 years ago.