ChatGPT is not actually generative AI, says Intel senior research scientist Ilke Demir. In this TechFirst we chat with an Intel scientist who has been working on generative AI for years. We talk about the genesis of generative AI, which is as far back as the 1970s, and we talk about ethical uses of generative AI and how we can use neuromorphic computing to help reduce the massive computation cost of generative AI. Plus, we also talk about what Intel is doing with generative AI, including several projects around privacy.