How will generative AI impact work? And why are smaller companies adopting generative AI more than enterprises? Generative AI is almost literally exploding: there are so many possibilities. But how is it changing work and business? Recently GBK Collective, a consultancy founded by top academics at Wharton, studied 672 businesses in the US with annual sales over $50 million In this TechFirst we're chatting with 2 of the authors to get a sneak peek into what they learned: - Dr. Stefano Puntoni, Professor of Marketing at The Wharton School and Co-Director of AI at Wharton - Jeremy Korst, former Microsoft and T-Mobile exec, now President of GBK Collective