Welcome back to the Hosting Hotline! This is an Ask Me Anything where each week we’ll answer your questions on Airbnb, STRs, real estate, and everything in between. Jenny asks: My first STR is undergoing some major construction, and we're hoping to launch it by this winter. I'm really lucky to say that I already have a social media presence as a travel and outdoor lifestyle blogger. We have around 50,000 followers across platforms, and I want to utilize this existing audience to promote the rental. But I don't want to change my handles. So what do I do? Do I create a separate account for the rental and start all over? Or do I somehow utilize what I already have? (00:00:00) Introduction (00:02:28) How To Weave Together Multiple Social Accounts (00:04:41) Leveraging SEO & Email Lists (00:08:04) Ensuring Your Content Resonates With Your Audience Thanks to everyone who submitted questions. To hear your voice on the show and send a question to Sarah and Annette, submit your burning hosting questions at: hostinghotline.com. Resources: • Click here for full show notes • Jenny’s Instagram: @girlof10000lakes • @arrowsandbow • Video: Marketing for Airbnb Hosts • Airbnb Essentials Checklist: hostchecklist.com Thanks for Visiting is produced by Crate Media. Mentioned in this episode: StayFi | Go to www.stayfi.com and enter TFV to get 50% off your first three months. Quiz | Take our quiz to reveal your hosting personality style! Breezeway | Get Breezeway’s full guidebook, messaging, and operations tools for just $19.99 per unit per month!