Guest: Marty Jertson (PING Director of Product Development, The Stack System Co-Creator)Host: Jeff PelizzaroEpisode Number: 356Podcast: The 18STRONG PodcastPartners: Linksoul, 1stPhorm Summary Have you ever wondered how the best golf clubs are designed and manufactured? Marty Jertson, Director of Product Development at Ping and co-founder of the Stack System, joins me in this episode to shed some light on this. Marty takes us through his journey from being a professional golfer to developing high-quality golf products. He shares the behind-the-scenes of product manufacturing and the importance of data in creating golf clubs that enhance player performance. Our conversation ventures into the transformative impact of the Moneyball revolution on golf. We explore how analytics, combined with on-course data, have revolutionized club fitting and design. Marty also shares insights on the crucial aspect of club gapping and its role in determining the distance-accuracy ratio. But it doesn’t end there! We dive into the world of individualized speed training, discussing the benefits it offers to golfers of all ages, and how the Stack System has helped thousands improve their game. We wrap up the chat with Marty reminiscing about his family golf experiences and revealing the best piece of golf advice he’s ever received. If you’re a golf enthusiast or a professional in the game, this episode is a treasure trove of knowledge and tips to improve your game. So, grab your headphones, and let’s tee off this fascinating conversation with Marty Jertson. Main Topics (00:03) Golf Product Development and Stack System Marty Jertzen discusses product development at Ping, the Stack System, the 2018 PGA Championship, and his experience using the Stack System at the 2019 PGA Championship. (08:09) Golf Club Design and Engineering Journey Marty Jertzen’s journey to Ping, engineering degree, professional golf, product design, manufacturing process and data, American manufacturing, and golf club physics and design were discussed. (21:41) Prioritizing Problems and Golf Equipment Recommendations Ping uses data to prioritize goals, custom fit clubs, and analyze distance and accuracy for golfers. (26:58) Club Fitting and Shaft Selection Importance Club fitting, product engineering, controlling misses, club head and shaft differences, and individual force and torque are discussed. (36:48) Improve Golf Performance With Strength Training Marty Jertzon’s Stack System, developed with Dr. Sasha McKenzie’s research, has revolutionized golf with on-course data and custom fitting. (43:53) The Concept of Individualized Speed Training The Stack System offers 30 combinations of weights, personalized programs,