Join hosts Dave and John in this insightful episode as they are joined by Gerald Leonard, CEO and founder of Turnberry Premiere, to discuss the financial benefits of investing in eco-friendly practices for businesses. Gerald shares success stories, practical advice for SMEs, and the importance of government policies in driving sustainability. Learn about the impact of sustainability on brand reputation, customer loyalty, and how businesses can start their journey towards a greener future. Don't miss Gerald's personal experiences and expert guidance on making sustainable investments profitable. 00:00 Introduction and Welcome 00:57 Guest Introduction: Gerald Leonard 01:26 Financial Benefits of Eco-Friendly Practices 03:29 Success Stories in Sustainability 05:47 Starting the Sustainability Journey for SMEs 09:24 Government Policies and Sustainability 12:57 Brand Reputation and Customer Loyalty 14:51 Common Misconceptions About Sustainability Costs 16:57 Final Takeaways and Conclusion