Join hosts Dave, Lysandra and John in this timely episode as they dive into Bill C 59 and its implications for Canadian businesses making environmental claims, together with industry expert Sarah Keyes. She breaks down the often-misunderstood concept of "greenwashing" and explores how Bill C 59 aims to establish clearer standards for marketing claims related to climate and sustainability. Sarah shares insights on recent high-profile cases, like the Competition Bureau’s investigation into Lululemon, and the response from major Canadian oil and gas companies. Learn about the serious financial penalties tied to deceptive green marketing and how companies can avoid these pitfalls by fostering transparency and accountability. Don't miss this in-depth discussion on how Bill C-59 is set to impact brand reputation, consumer trust, and the future of sustainable business in Canada.